The 10 Dollar Difference

Written by Benjamin Moore Pinnacle Decorating South

If you haven’t read it yet, a few years ago I wrote a blog called “the 5-dollar difference” in which I laid out a series of benefits to Aura over the nearest competitor’s product.  Well, its time I wrote the sequel, about the 10-dollar difference.

Often one of the things that we used to hear is that “Benjamin Moore is really good, but it’s a little expensive”.  This comes from either other companies or people comparing our products against each other based on the retail price, instead of looking at the technical data sheets (TDS), which allows us to carefully scrutinize the products and determine what’s actually comparable.  A gallon of regal at 76.99$ and a gallon of life master at 76.99$ are nowhere near comparable products once we start digging deeper . 

Ultra Spec 500

First up is our Ultra spec 500, which is our commercial/contractor grade.  This product is ideal for doing a garage or a basement, or the walls of your home especially if you’re on a budget.  This product has good coverage, good working time, and is zero VOC/low odor.  We retail this product at our three stores for 55$ a gallon, comparable products are Behr premium, Dulux Life master, and Sherwin Williams Promar 200 HP. 


Our next product is Ben, which is a great paint for first-time painters wanting to try our high-grade lines, in how it spreads and flows.  It has good coverage, and better washability than the ultra-spec, is zero VOC/low odor, and levels really well, making even inexperienced painters look like experts.  Great for walls, doors, and trims or ceilings, it retails for 61.99$ and is comparable to Dulux Diamond and Sherwin Super paint.


Regal is perhaps our flagship product because of how well recognized and regarded it is, it has great coverage, great washability, and great flow and leveling.  Regal is also super thick compared to the previous paints, which is what some people expect for their money, especially if they want to get away with only one coat (we always recommend 2 coats for uniform color, but in some instances, one coat can work if applied properly).  We retail this product for 76.99$, and the only comparable product we’ve found is the duration from Sherwin. 


Finally, we have our Aura, which we’ve already covered in our previous blog “5-dollar difference” which you can go read for more information.   For any of our products, it’s always best if you have questions to email us or call the store to go into deeper detail to satisfy your curiosity.

Within Benjamin Moore, we make products for the end-user, to ensure that you’re getting the best value for your money and that you get the right product for your project’s needs.

Edmonton Painting & Supplies

From interior and exterior paint to stains for your deck and fence, Benjamin Moore Edmonton has the products you need to do the job your thinking of, including concrete and garage floors. Come to our three locations ( Benjamin Moore locations in Edmonton ) and get the advice and guidance you need, along with your 10% discount for being a RenovationFind member.

Visit us today! Benjamin Moore

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